Despite their size, business cards are part of your marketing strategies that can help your small business succeed. Business cards are a highly personalized form of marketing, handed to prospects and customers. Business cards set the first impression for your business; a well-crafted and well thought of business card will make a favorable first impression for your business. With that, lets us take a look at the essential things to consider in creating an effective business card that will help your business establish credibility.
Business Information
An essential element of a business card is your business information. Make sure that this information is correct and they are written legibly. The following necessary details are:
- Logo: Your company logo plays a vital role in helping our customers to remember your business.
- Business Name: Do not forget to include your company name. In most cases, prospect and customers use the business name to search for information about your products on the net.
- Business Address: Add a mailing address in your card. It is also excellent if you can add a small map at the back of your card for an easy reference.
- Your Name, Position and Contact Number: These are the most critical information that should be in your business card. Customers like it when they have a point of contact when they inquire about your products and services.
Typography
Typography is the science of lettering. The font and the lettering you choose is one of the essential aspects of the design of your card. In most instances, your business cards will only contain letters due to its relatively small size. Choose fonts that will convey your business information. Choosing fonts and lettering depends on the type of your business.
Traditional fonts can convey a conventional and conservative business approach. These types of fonts are fit for lawyers, doctors, real estate or in a corporate setting. Bakers can use playful fonts, or event and party organizers.
Colour
In marketing, colours can significantly influence customers in their decision. Just like the fonts, choose colours depending on your type of business. Choose complimentary colours that do not strain the eye. The colour of your business card should complement the colour of your font, logo and company branding.
Paper
The quality of the paper used in printing will convey a lot about your professionalism. It can tell your customers how much you are about small details. The paper used in printing affects the quality of your business cards. Just like the colour of your business cards, choose a paper that will complement the font and the other essential elements in your branding.
Layout
When it comes to the design, business card designers have minimal space. That is why it is essential to choose only the relevant information about you and your business. Avoid full coverage that will make the card look cluttered and mixed up. The effective use of white spaces helps a lot in memory retention, and it helps draw attention.
Other Important Information
QR Codes
Include QR codes that link to your website for easier access. You can also use QR codes to give discounts for first-time customers.
Products and Services
You can include a brief description of the services you offer. You can also add images of your products if necessary.
An effective business card does not just include your name and your business address. From the design perspective, the information and the design on that 3.5 inches by 2-inch paper can do wonders in helping you achieve your business goals.